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Expert Technical SEO Solutions in Australia
What Is Technical SEO and why is it important?
Website Speed Optimization
Speed is a big deal. We help improve your website's speed by optimizing images, implementing lazy loading, and improving server settings to enhance usability and improve consumer perception from search engines for your web pages.
Mobile Optimization
As more and more people are browsing on mobile, having a responsive web page is no longer optional—even about half of all website views are on mobile! We optimize to ensure that your web page appears optimized and functional no matter what type of mobile device your visitors are on, including mobile phones, tablets, or desktops.
Crawl Efficiency & Indexing
We increase your website's crawl budget and adjust the robots.txt file to ensure search engines index your site's most important pages.
Core Web Vitals & User Experience (UX)
We focus on key performance indicators such as Largest Contentful Paint (LCP) and First Input Delay (FID) to ensure that users have an enjoyable experience with the website, while also supporting the website's ability to achieve Google's ranking requirements.
Structured Data & Schema Markup
We implement structured data in content, enabling search engines to better understand your content and improving chances of being presented within rich search results like featured snippets and knowledge panels.
Security Procedures
We set SSL certificates to ensure security and credibility from visitors.Other Essential SEO Features
URL Structure & Canonical Tags
We help prevent duplicate content issues by optimizing your URLs and using canonical tags, pointing search engines to the main version of your pages.
XML Sitemap Creation
We create dynamic sitemaps to make sure search engines quickly index your content, especially useful for large sites.
404 Errors & Redirects
We resolve broken links and fix redirects to ensure your visitors and search engines don’t hit dead ends, keeping the user experience smooth and SEO-friendly.
Meta Tag & Canonical Tag Management
We use canonical and meta tags effectively to manage how your content is indexed, avoiding duplication issues across your site.
AMP Optimization (if needed)
Accelerated Mobile Pages (AMP) allow your mobile pages to load quickly. We set this up to ensure your mobile visitors get the best experience.
International SEO & Hreflang Implementation
For businesses with a global audience, we use hreflang tags to ensure users see content that's relevant to their location and language.
Log File Analysis
We look at server logs to uncover issues like crawl errors or bot inefficiencies that might not be caught during regular site audits.
Ongoing Monitoring & Reporting
We don’t stop at implementation. Our team continually monitors your site’s performance and sends you monthly reports with insights on what’s working and areas that can be improved.
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Expert in Local Technical SEO Optimization
Our Technical Seo Services includes
At Marketing Advancer, we offer thorough technical SEO services that get your website running smoothly behind the scenes. We work to make it effortless for search engines to crawl, index, and rank your pages so your website stands out online.
We start by making sure your site loads fast for both users and search engines. We’ll keep your website easy to navigate for both visitors and search engines to improve its performance and ranking.
We provide Technical SEO to make sure your website is fully responsive and provides a seamless experience on every device. We also fix problems like broken links and duplicate content to keep your site running smoothly and improve your search rankings.
We help search engines “get” your website by focusing on implementing structured data for rich snippets optimizing XML sitemaps, and improving crawlability. So it shows up more often when people search for what you offer.
At Marketing Advancer, we believe that a solid technical foundation is key to SEO success. Let us help you build a website that not only ranks well but also provides an exceptional user experience.
Crawlability & Indexation Control
Start with…
- Conducting Detailed Crawl Reports
- Refining Robots.txt & Sitemap Structure
- Addressing Indexing Issues for Better Coverage
Speed & Core Web Vitals Enhancement
Start with…
- Running PageSpeed & GTmetrix Audits
- Optimizing Assets for Faster Load Times
- Fixing LCP, FID, & CLS Performance Metrics
Mobile-First Experience Optimisation
Start with…
- Conducting Mobile Usability Testing
- Verifying Responsive Design Across Devices
- Fine-tuning Device-Specific Speed Optimizations
Advanced HTTPS & Site Security
Start with…
- Ensuring HTTPS Compliance
- Configuring Security Headers for Safety
- Monitoring SSL Certificate Status
Intelligent Structured Data & Schema
Start with…
- Implementing Product, FAQ, Review & Local Schema
- Using JSON-LD Markup for Enhanced Visibility
- Testing Structured Data for Rich Snippets
Local Link Building
Start with…
- Acquiring Local SEO-Boosting Backlinks
- Building Relationships with Local Influencers
- Leveraging Local Content Marketing to Gain Backlinks
Mobile & Technical SEO
Start with…
- SEO Services
- PPC Services
- Social Media Marketing Services
- Content Marketing Services
Performance Tracking & Reporting
Start with…
- SEO Services
- PPC Services
- Social Media Marketing Services
- Content Marketing Services
Continuous Algorithm & Market Trend Monitoring
Start with…
- Track of Google’s updates
- Checking out how your competitors are optimizing
- Tweaking your approach to stay ahead of the game
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Why Technical SEO is Critical for Your Website’s Success
Clean URL Structure
A messy URL can confuse both users and search engines. We create clear, logical URLs that help search engines understand your site’s content and make it easier for users to navigate.
Site Security & HTTPS
People trust secure websites—and so does Google. We ensure your website is protected with HTTPS and implement essential security headers to protect both your visitors and your SEO rankings.
Structured Data & Schema Markup
Want your listings to stand out in search results? We implement structured data (schema) so your content is eligible for rich results like reviews, FAQs, and more—boosting visibility and click-through rates.
Enhanced Site Security
Websites with secure HTTPS connections are trusted more by both users and search engines. We implement SSL certificates, secure your site’s data, and fix any security issues to boost your rankings
Fixing Site Structure
A well-organized site is easier for both users and search engines to navigate. We analyze and improve your website’s structure to ensure better indexing and an optimal user experience.
Structured Data Implementation
We help search engines understand your content better by using structured data markup (Schema.org). This can enhance your visibility in search results and improve click-through rates.
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What Sets Marketing Advancer Apart?
At Marketing Advancer, we make sure your website is built on a strong technical foundation to help it rank better on search engines. Our technical SEO services make your site load faster so visitors and search engines are happy. We make sure your website works well on phones, tablets, and computers. We also help ecommerce sites by making it easy for search engines to find and show your product pages with our specialized technical SEO for ecommerce. Plus, we keep your site safe with SSL and HTTPS to build trust and improve rankings. This helps your site get more visitors, work better, and grow over time. With our expert support, your website stays optimized and ready to meet your business goals.
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What we offer
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Marketing Advancer
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Other Agencies
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Proven Technical Expertise
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12+ years solving complex SEO issues for 2,000+ websites
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Limited track record in deep technical SEO or long-term success
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Custom Technical Audits
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Detailed audits tailored to your website’s structure, speed, and crawlability
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Often use basic or automated audit templates that miss core issues
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All-in-One Technical Solutions
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From Core Web Vitals to crawl budget fixes—we handle every technical layer in-house
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Usually outsource or skip advanced fixes requiring multiple service providers
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Clear Reporting & Strategic Roadmaps
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Transparent reports, KPI tracking, and monthly check-ins to guide progress
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Poor communication with unclear fixes or missing documentation
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White-Hat, Data-Backed Approach
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We only follow Google-approved practices backed by solid data insights
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Some use risky shortcuts or make empty promises with no data proof
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Complimentary Technical Review
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No-cost, in-depth review of site speed, indexation, errors, and structure
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Extra charges for reviews, often delivering surface-level analysis
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Proactive Technical Support
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Continuous monitoring, updates, and tech recommendations before issues even appear
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Reactive approach—only fixing what’s reported, often too late
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Our Approach
From Foundation to Performance Our Technical SEO Approach
Technical Audit & Setup
On-Page Technical Fixes
Backend & Off-Page Enhancements
Ongoing Performance Monitoring
The Customer
Quality Results
Learning
Positivity
Integrity
Technical SEO Frequently Asked Questions
Your Technical SEO Partner for Smarter Online Growth
At Marketing Advancer, we focus on fixing the technical foundation of your website to boost visibility, speed, and search performance. Below are some of the most common questions we get from clients who want to strengthen their site’s backend and climb higher in search results.
If you want to make your site user-friendly, think about technical SEO, it will help in loading your website fast on all devices, give smooth performance, and help search engines understand your site. When everything works properly on your site, your users have a better experience and your site is more likely to appear in search results.
We don’t just run tools and give you reports—we actually fix things. We look under the hood, clean up the mess, and fine-tune your site so it performs better, ranks higher, and keeps users happy.
We help Google find the right pages on your site without any trouble. That means setting up your sitemap, fixing any issues, and making sure all your links lead somewhere useful. No dead ends, no confusion—just a smooth experience for search engines and your visitors.
Some changes—like improving speed—can show benefits fast. But for ranking boosts, it usually takes a few months. SEO isn’t instant, but with the right foundation, the results are stronger and longer-lasting.
Absolutely. Content and links help, but if your site is hard to navigate, loads slowly, or has broken pages, you’re losing traffic. Technical SEO ties it all together and helps everything work as it should.
Not with us. We handle everything carefully and test before going live, so your site stays safe and your visitors won’t notice a thing—except faster load times.
We clean up the clutter. That means compressing images, getting rid of unnecessary code, and setting up caching so your pages load lightning-fast.
Yes! We’ll review your Google Search Console, fix crawl errors, indexing problems, and make sure your pages are showing up properly in search.
Definitely. We optimize your site to work seamlessly on phones and tablets—because most visitors come from mobile, and Google prioritizes mobile-first sites.
We recommend a review every few months or after any major site changes. Think of it as a regular health check for your website.
No problem. We work with all major platforms—WordPress, Shopify, Wix, custom code—you name it. We tailor our fixes to fit your setup
We basically give your website a full health check. We look at what’s slowing it down, what’s broken, and what might be confusing Google. Then we fix it all up so your site runs better and gets found more easily.
It's true that nobody likes a slow website. At Marketing Advancer, we fix the stuff in the background, shrink big images, and make sure your site loads fast. It’s like cleaning up a messy room—when things are neat and quick, people stay longer.
Absolutely. If there are links that go nowhere or pages that Google can’t reach, we sort those out. It’s like fixing broken signs so search engines (and visitors) don’t get lost on your site.
We check how your site looks and works on phones and tablets. If anything’s off—like buttons too small, text too hard to read, or things not lining up, we fix it so it’s smooth and easy to use on any screen.
Yep, 100%. A small business site and a big online store need different things. We take a look at what you’ve got and build a plan that actually fits—no copy-paste stuff.
We use smart tools that help us find what’s going wrong, kind of like using a scanner for your car. Things like Google Search Console and GTmetrix show us what needs fixing, and we get to work.
We keep an eye on things regularly, usually every month. That way, if anything pops up, we catch it early and keep your site running smoothly without surprises.
