Client Overview
Our client, a mid-sized real estate agency specializing in residential and commercial properties, was facing intense competition in a saturated market. Despite having a strong inventory and knowledgeable agents, their lead pipeline had slowed, and online engagement was weak. They approached us to help improve their digital footprint and accelerate property sales.
The Challenge
The firm was experiencing:
- Low visibility in online property searches
- Outdated website with poor mobile responsiveness
- Inconsistent branding across listings and marketing platforms
- Minimal lead generation from digital ads
- High bounce rates and short user sessions on their property pages
They needed a strategy to attract qualified buyers, improve engagement, and close deals faster.
The Strategy
We developed and executed a comprehensive real estate marketing strategy focused on digital transformation and user experience:
- Website Redesign & Property Search Optimization
We revamped the website to include advanced property filters, high-resolution image galleries, virtual tour integrations, and mobile responsiveness. Each listing was SEO-optimized for location-specific searches. - Local SEO & Google Business Optimization
Each office location and key property was optimized on Google Business Profile with updated images, reviews, and local keywords to boost visibility in “near me” searches. - Targeted Paid Advertising
We launched geo-targeted Google Ads and Facebook campaigns tailored to different buyer personas—first-time homeowners, investors, and commercial buyers. Custom landing pages improved ad conversion rates. - Content Marketing & Lead Nurturing
A blog and video content series was created featuring market trends, financing tips, and neighborhood spotlights. Automated email sequences were built to nurture leads based on their interests and behaviors.
The Results
Within 4 months of implementation:
- Property inquiries increased by 68%, driven by improved SEO and paid ad performance
- Property page engagement doubled, with longer time spent and lower bounce rates
- Online-generated leads rose by 73%, with better conversion tracking and follow-up
- Sales increased by 60%, attributed to higher-quality leads and faster response times
- Brand visibility improved, with social followers and Google reviews increasing significantly
Conclusion
This case shows that with the right digital strategy, even traditional real estate firms can thrive in a competitive online marketplace. By combining local SEO, targeted ads, and a user-first experience, our client turned browsers into buyers—faster and more effectively than ever before.
