Client Overview
Our client, an emerging eCommerce brand specializing in eco-friendly home goods, had a promising product line but struggled to turn traffic into sales. With a visually appealing website and a loyal Instagram following, the brand was ready to grow—but inconsistent revenue, high cart abandonment, and low repeat purchases were slowing momentum.
The Challenge
Despite initial traction, the brand faced several performance bottlenecks:
- Low website conversion rates, especially on mobile
- High bounce rates and minimal time spent on key product pages
- Poor email marketing performance and abandoned cart recovery
- Limited data usage for campaign targeting and personalization
They needed a data-driven strategy to improve user experience, boost retention, and drive sustainable sales growth.
The Strategy
We implemented a full-funnel eCommerce optimization strategy that combined technical improvements, creative enhancements, and performance marketing:
- CRO & Mobile UX Enhancements
We analyzed heatmaps, session recordings, and checkout flow to identify pain points. Improvements included faster page load times, simplified navigation, and a one-click checkout option for mobile users. - Email & Retention Marketing
A complete email automation setup was introduced—welcome series, cart recovery, post-purchase follow-ups, and loyalty-based re-engagement. Each campaign was A/B tested and personalized using customer behavior data. - Ad Campaign Optimization
Facebook, Instagram, and Google Ads were restructured into awareness, retargeting, and retention funnels. Creatives were optimized to highlight USPs (eco-friendly, reusable, minimalist design) and included social proof like reviews and UGC. - Analytics & Reporting Dashboards
We set up a dashboard to track ROAS, lifetime value (LTV), bounce rate, and conversion by device—helping the client make informed decisions without guesswork.
The Results
After 90 days of implementation:
- Sales increased by 2.1X, with strong growth in both new and repeat customer segments
- Conversion rate improved by 47%, particularly on mobile devices
- Cart abandonment rate dropped by 35%, thanks to optimized email flows and checkout UX
- Email revenue contribution rose to 28% of total monthly sales
- Ad ROAS improved by 64%, with lower cost-per-click and higher engagement
Conclusion
This case proves that eCommerce growth isn’t just about traffic—it’s about optimizing every touchpoint. With a tailored strategy and ongoing testing, we helped our client move from plateaued performance to a scalable, profitable online business.
