Client Overview
Our client, a rapidly expanding SaaS company, was struggling to scale its engineering and sales teams to meet product demand. With aggressive growth targets and limited internal HR resources, the company faced mounting pressure to fill high-impact roles without sacrificing candidate quality or cultural fit.
They partnered with our recruitment firm to streamline their hiring process, attract top-tier talent, and reduce costly delays.
The Challenge
The client was experiencing:
- Extended time-to-hire (average of 45+ days per role)
- High applicant drop-off during the interview process
- Low engagement from passive candidates
- Limited employer brand awareness in key talent markets
- Inconsistent interview experiences across departments
The goal was to fill technical and revenue-driving roles faster, without compromising quality or overburdening internal teams.
The Strategy
We implemented a targeted, data-driven recruitment strategy built on speed, structure, and storytelling:
- Role Prioritization & Hiring Roadmap
We worked with the leadership team to rank hiring needs and create a 90-day roadmap. Job descriptions were rewritten to be clear, inclusive, and role-specific. - Employer Branding & Outreach
A mini employer branding campaign was launched featuring employee testimonials, workplace culture videos, and social media spotlights. Personalized outreach messages and a landing page for applicants improved response rates. - Streamlined Interview Process
We helped redesign the interview workflow to reduce bottlenecks. Structured scoring rubrics and training for hiring managers ensured fair, efficient assessments. - Talent Pool Development
We built and segmented a talent pool of active and passive candidates for each core role using LinkedIn, niche job boards, and internal referrals.
The Results
Within just 90 days:
- Time-to-hire reduced by 45%, with key roles filled in under 25 days
- Candidate engagement improved, with a 62% reply rate to outreach messages
- Offer acceptance rate increased to 89%, thanks to better alignment and communication
- Interview-to-hire ratio improved by 38%, reducing wasted time for both sides
- Brand awareness increased, with a 3X rise in inbound applications for future openings
Conclusion
This case illustrates how strategic recruitment is more than sourcing—it’s about creating a compelling candidate experience, aligning teams, and moving with speed and clarity. Our structured, people-focused approach helped the client build the workforce they needed—on time and on brand.
